Reema belongs to a prestigious industrial house of Ludhiana; The Eastman Group which boasts a turnover of Rs. 4000 crores per annum. She has been in the jewellery business for the past 25 years and has owned and operated a High Street Jewellery store which had franchise partners, thus giving her relevant experience in both franchise and jewellery businesses. She is also currently managing the franchise operations for Eastman and has 15 franchisees who are successfully running their businesses under her stewardship.

Prabhkaran is an alumni of the prestigious University of Oxford where he mastered in Law, He is a qualified lawyer with over 20 years of experience and has been contractually retained to look after all the legal work and agreements of Klifora whether with Franchisees, Suppliers or other Independent contractors. He has chosen to maintain a non executive role but is a 1/3rd Shareholder and significantly invested in the business. His legal and corporate knowledge shall be a great asset to the business and hold it in good stead for the future.